We are a team of marketing and communication professionals who believe that every aspect of work must be done with purpose at its core.

By helping our clients find their why, we help them strike a balance between making a profit and doing good for the audience they serve.

Our Philosophy

We believe that purpose is no longer a nice-to-have, and should be at the heart of every brand, business, or organization.

By putting clients’ purpose at the core of their marketing and communications, we create strategy and creative content that helps produce real-world impact and affect positive change.

Meet the team


Paul Bograd

Chairman of the Board

Cecile Dominguez-Yujuico

Chief Executive Officer

Stephanie Balois-Guerrero

Chief Operating Officer

Our Awards

Philippine Quill Awards, 2021

Strategic Communications Training for the Bangsamoro Ministry of Basic, Higher and Technical Education (MBHTE)
Top Award and Excellence Award for Communication Training and Education

#TBFreePH Journalism Fellowship Grant for TB Coverage in the Philippines
Excellence Award for Communication Engagement (Media Relations)

Lusog Mata: Eye-Check ang Pamilya – Raising Awareness on Eye Health in the Time of COVID-19
Excellence Award for Communication Management (Non-Profit Campaigns Category)

Konektado Tayo: Bridging the Parent-Teen Communication Gap
Merit Award for Communication Management (Governmental Communications)

Philippine Quill Awards, 2020

CovidComms 2020: Safe at Home with E-Payments
Communication Management: Government Communication Program for USAID and EPESO

Liyab Sa Lamig: Rallying Support for the Unknown Champions
Communication Skills: Social Media Programs for Hockey Philippines

OSEC Research and Media Management
Communication Research for ChildFund Philippines

World Without Waste Communities Project – Bacolod
Communication Management: Community Relations for Coca-Cola Philippines

Stevie® Award for Women in Business, 2020

DOH Healthy Pilipinas: Strengthening Filipino families against COVID-19
Bronze, Best Use of Social Media – COVID-19 Related Information

CovidComms 2020: Safe at Home with E-Payments
Gold, PR Campaign of the Year – COVID-19 Related Information

Stevie® Award for Women in Business, 2019

STEMpower Our Girls
Gold, PR Campaign of the Year in Public Service

Philippine Quill Awards, 2018

Phoenix Fuel Masters: Winning Hearts for an Underdog Team 

Boomerang Awards, 2017

PBEd’s STEP UP “Dear Teacher” Campaign
Bronze, Effectiveness in Database/Lead Generation

Anvil Award, 2017

PBEd’s STEP UP “Dear Teacher” Campaign
Gold, Public Relations Tools: Multimedia/Digital