We train in-house marketing teams or individuals to develop and implement efficient social media practices in their workplace
Social Media Basics:
Platform Familiarization
Business Account Set-Up
Platform Best Practices
Current Trends
We train marketers to measure metrics that matter so they can be more purposeful in allocating and using their resources
Ad Platform and Analytics Basics:
Ad Platform Set-Up
Ad Types
Audience Creation
Budget and Targeting
Monitoring and Measurement Plan
We segment stakeholders by behavioral objectives and relationships and communications channel objectives to motivate desired behavior
Mission Critical Module (3-part series):
Mission Critical
Stakeholder Mapping
Messaging and Positioning
We educate clients on the realities of Philippine media and information environment, so they can the space with confidence and ease
Media Management Masterclass:
Philippine Media Landscape and Culture
Navigating Today’s Newsroom
Interview Techniques
Basics of Issues Management
Mock Interviews
