Social Community Manager

A community manager is responsible for advocating a brand on social networks. They use assigned brand personas and actively go out within the online community to connect with potential customers and advocate accordingly. Community managers typically deal with those who may or may not have heard of the business they work for, manage the reputation and boost awareness for the brand.

Main Job Tasks and Responsibilities

• Work with social media content managers and data analysts to formulate informed digital content strategies
• Schedule and manage the publishing of posts on assigned brands’ social media accounts
• Using the assigned brand persona/s and community engagement guidelines, appropriately respond to and engage with online audiences
• As necessary and appropriate, reach out to online groups and/or influencers on behalf of the brand/s
• With the social media team, grow assigned brands’ reach, engagement, and conversion
• Participate in the creation, activations, evaluations and alignment of various communication strategies, tactics and products in support of client engagements
• Respond to requests for advice and consultation in line with the client engagement.
• Working with the Data and Insights team, produce monthly community management reports
• As assigned, may attend special events and support the social media content team in the creation of live updates and audience response