Evident continues its long-standing partnership with the biggest esports league in the Philippines
MANILA, Philippines – Beyond being a hit mobile game, Mobile Legends: Bang Bang (MLBB) has risen as one of the most popular esports titles in the world. Looking to replicate yet another successful season in the upcoming twelfth installment of the Mobile Legends: Bang Bang Professional League – Philippines (MPL Philippines), Moonton Games—the title’s creators—retains its long-time social media partner, Evident Integrated Marketing & PR, for a sixth straight season.
Six seasons and five international tournaments later
In 2021, Moonton Games looked to localize the social media presence of its growing professional league, MPL Philippines. Within a few seasons, the league gained an immense online following after a successful world championship berth by one of the league’s very own teams, Bren Esports.
In the league’s seventh season, Moonton Games chose Evident to take the league’s social media reins after having led a string of successful campaigns with MLBB team, ONIC Philippines (which won an award for “Most Well Branded Club” during the time of their partnership), as well as sports entities such as the Philippines men’s national ice hockey team and the Phoenix Fuel Masters.
Led by Media and Content Strategy Director Tammy David, Evident’s Sports, Gaming, and Entertainment Department went to work in localizing the league’s social media accounts and forging solid communities with the MPL Philippines’ key stakeholders.
In 2023, Evident garnered multiple award nominations for its work with MPL Philippines. Apart from being nominated in the 2022 TikTok Awards for Best Livestreamer, the league’s TikTok Page won the Gold Anvil for PR Tool Multimedia – Social Media Tool in the 58th Anvil Awards by the Public Relations Society of the Philippines (PRSP), and was nominated for the Platinum Anvil in the same category.
Season 12 and beyond
With Moonton Games cementing its partnership with Evident for a sixth straight season, Evident will look to replicate the success that has been enjoyed in the past seasons by continuing to deliver a genuine fan experience in the airwaves of social media.
Evident’s role in supporting MLBB’s growing esports system has never been more crucial. After all, the Philippines will be hosting Moonton Games’ biggest annual tournament of the year, the M5 World Championship. Perhaps the most coveted prize in MLBB Esports, the tournament will host the top MLBB teams from every corner of the globe as they compete for the title of world champion.