Senior Copywriter

Main Tasks

• Produces written content for social media, newsroom articles, email newsletters, press releases, and others
• Manages clients’ social media pages as needed
• Participates in client pitches under the supervision of the creative director
• Creates brand or social media playbooks
• Coordinates with the internal account team to ensure that creative output meets the requirements of the client brief
• Supervises the work, load, and timelines of the writing team

Specific Tasks: Strategy and Planning

• Assists creative director in developing digital strategies
• Attends client meetings with the project manager as necessary
• Ideates creative and relevant content to achieve client’s communication goals
• Stays up-to-date on trends in content marketing, advertising, and public relations
• Assists the creative director in preparing and presenting pitch decks for prospective clients
• Develops social media playbooks
• Attends workshops to gain additional knowledge/skills as a content marketer
• Facilitates workshops to transfer knowledge/skills

Specific Tasks: Production

• Collaborates with designers to produce content calendars for social media and newsletters
• Writes social posts, articles, press releases, email newsletters, and other forms of content on a wide range of topics
• Ensures that all produced content is aligned with the creative brief and client strategy
• Ensures that content produced is factual and free of typographical and grammatical errors
• Supervises and edits output of the copywriter
• Consults and clears with the creative director regarding all written output
• Applies client revisions within reasonable turnaround times
• Manages client’s social media pages, including scheduling of posts, and responding to inquiries and comments
• Organizes files for documentation and turnover to the team and/or client
• Does event coverage for clients when necessary