Careers at Evident

Public Relations (PR) Manager – Advocacy Communications

Job Description

Job Title

Public Relations (PR) Manager


Advocacy Communications

Reports to

Director for Advocacy Communications



Remote Work:


This position is Work From Home until it is safe for everyone to return to an in-office working model. We’re looking to speak to candidates who plan to be in Metro Manila long-term.

Core competencies


  1. Knowledgeable in key PR skills; strategy development, writing, media relations, and client servicing 

  2. Critical and creative thinking 

  3. Opportunity identification 

  4. Growth mindset

  5. Written and verbal communication skills

  6. Proactiveness and oversight

  7. Partnership building

About the Role

As a Public Relations (PR) Manager, you will play a key role in the development of the Advocacy Communications business unit by managing and growing strategic accounts that will be assigned to you, as well as expanding the unit’s PR and media visibility. You are required to perform the following duties and undertake the following responsibilities in a professional manner:


Business Development

  • Lead and facilitate business development activities: find PR project leads, develop the pipeline, and win contracts
  • Develop and maintain relationships with various Evident stakeholders — media actors, government officials, private sector associations, and multilateral institutions — to execute campaigns 
  • Build, maintain, and grow relationships with existing clients; find ways to collaborate beyond a predefined scope of work 
  • Respond to, and engage with, any sales inquiries or requests for information


Strategy and Planning

  • Provide strategic inputs in campaign development, agency management, client servicing, and stakeholder alignments
  • Establish and deepen Evident’s relationship with traditional and non-traditional media; improve the firm’s ongoing media relations practice; introduce advocacy communications staff to journalists 
  • Help lead and mentor advocacy communications staff in the execution of campaigns and client engagements. Discover and develop their unique strengths in order to see where and how they can contribute better to the organization.
  • Collaborate with team members in the development of accurately written strategy briefs, job requests, and minutes of agreements
  • Lead and participate in the creation of strategic plans and other communication products for internal and external clients
  • Draft budgets and work plans for internal and client approval 
  • Craft marketing presentations and presentations for clients
  • Commit to continuous learning and staying abreast of trends in communication, social media, NGO communications, stakeholder engagement, public affairs, public policy, and other related fields


Project Lead and Management

  • Execute and operationalize client contracts
  • Respond to clients’ requests for advisory and consultation for, but not limited to strategy development, communication, PR, and influencer planning and implementation, and community relations
  • Closely collaborate with the Corporate and Public Affairs (CPA) Associate Director for CPA, Media Relations Specialist, and Project Manager/s to successfully create, market, and implement products and projects
  • Develop story plans, press releases, feature stories, story pitches, and other related materials not included in this list
  • Maintain relationships with key stakeholders when required
  • Lead proper client and team onboarding
  • Provide support with day-to-day client contact
  • Act as primary point of contact of the unit’s media and influencer partners
  • Anticipate and inform internal servicing team and client of any possible issues that may arise during a project, and manage the outcomes of these
  • Oversee the overall production of deliverables and leading the team in ensuring that outputs align with strategies, deadlines, and expected quality
  • Act as client’s “brand champion” and police any anticipated deviations to strategy
  • Coordinate with suppliers and freelancers, as needed

Operations and Special Projects

  • Where assigned, lead special projects such as process improvements, marketing, business developments, events, training, etc.


Soft Skills

As a PR Manager, you are expected to:

  • Be entrepreneurial
  • Be a competent and confident problem solver
  • Have above average strategic insights, oral and written communication skills to relay information clearly and effectively to all stakeholders
  • Have good interpersonal skills, empathy, and the ability to relate well with others 
  • Have an extensive background in media relations, communication planning, and client servicing
  • Develop a close working relationship with the other team members
  • Maintain flexibility and adaptability in the workplace
  • Maintain a sense of honesty, integrity, and confidentiality in the conduct of responsibilities
  • Proactively identify ways to improve the efficiency of the team
  • Commit to continuous learning and development
  • Stay abreast of trends in digital marketing, social media, media, communications, and other related platforms

This job description should not be construed to imply that these requirements are the exclusive tasks of the incumbent, as the direct supervisor may assign them additional tasks, as needed.

What's Next?

For interested applicants, please send a copy of your comprehensive CV and cover letter to