On August 18, our four entries for IABC Philippines’ 19th Quill Awards won FIVE awards – with one project winning both an Excellence Award and the Top Award in its category.
The Philippine Quill is the country’s most prestigious awards program in business communication. It emphasizes the use of excellent communication to achieve business goals and have a positive impact on society.
Here’s an overview of our projects that earned Quill awards this year.
Strategic Communications Training for the Bangsamoro Ministry of Basic, Higher and Technical Education (MBHTE), in partnership with the Education Pathways to Peace in Mindanao Program
Winner: Top Award and Excellence Award for Communication Training & Education
We facilitated the Communication Capacity-Building workshop series for the Bangsamoro Ministry of Basic, Higher and Technical Education (MBHTE). Together with the Education Pathways to Peace in Mindanao (Pathways) Program, we focused on a co-development approach with the MBHTE – from training assessments up to the development of the training plan.
By using a theory-to-practice, contextualized, and outcomes-based approach, along with peer mentoring, we helped improve the communication competencies of the Ministry’s officials, enabling them to better perform their duties, as well as improving strategic communications within the Ministry during and after the period of government transition.
On top of winning an Excellence Award, this project earned us our first Top Award win ever since we began entering the Quill Awards in 2018.
#TBFreePH Journalism Fellowship Grant for TB Coverage in the Philippines
Winner: Excellence Award for Communication Engagement (Media Relations)
The #TBFreePH Journalism Grant for Tuberculosis (TB) Coverage in the Philippines (PH) is the first step in creating a network of journalists who can write compelling, in-depth, and solutions-based TB news/stories. This project of the United States Agency for International Aid (USAID) TB Innovations and Health Strengthening Systems (TBIHSS) is designed to support the PH government through the Department of Health (DOH)’s initiatives to make the country TB-free by 2035.
We conducted an extensive media scan that identified the gaps in TB coverage and provided media training for the Fellowship. This helped create media allies for the DOH to aid its work on better TB case detection and the encouragement of health-seeking behaviors for Filipinos.
Lusog Mata: Eye-Check ang Pamilya, Raising Awareness on Eye Health in the Time of COVID-19
Winner: Excellence Award for Communication Management (Non-Profit Campaigns Category)
Because of the ongoing pandemic, schooling in the PH is shifting to online and distance learning. The shift puts many school activities on hold – including eye screenings. The Fred Hollows Foundation, whose mission is to end preventable blindness, launched Lusog Mata: Eye-Check ang Pamilya. This online education campaign aims to raise awareness on eye health, encourage home vision screening for school children and their families, and refer them to eye health providers for free treatment.
With Facebook as the main platform, we created bite-sized educational posts that taught parents how to do vision screening for their kids at home. We also shared inspiring testimonial stories from the campaign’s beneficiaries.
Konektado Tayo: Bridging the Parent-Teen Communication Gap
Winner: Merit Award for Communication Management (Governmental Communications)
Konektado Tayo is a campaign under ReachHealth – a five-year USAID-funded project in partnership with the Research Triangle Institute, John Hopkins Center for Communication Programs, and Duke University Global Health Innovation Center (Duke GHIC). The project is designed to help communities in the Philippines reduce unmet needs for family planning (FP) services and to decrease teen pregnancy.
ReachHealth engaged Evident to implement Konektado Tayo, a social media campaign designed to help Filipino parents communicate with their teenagers, especially when it comes to issues of sexuality and development. Using Facebook as its main platform, this campaign encourages parents to better communicate with their teens through content that provides conversation guides, discussion topics, and prompts. Through these, parents acquired the knowledge and skills they needed to help shape their adolescent children’s values and lives as they transition into adulthood.
This is the second year in a row that we’ve won multiple Quills in one go. Last year, four of our projects were also awarded: EPESO Covid Comms, Hockey Philippines “Liyab sa Lamig”, ChildFund #ShutDownOSEC, and Coca-Cola World Without Waste.
View the full roster of this year’s winners here.
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