Evident founder and CEO Cecile Dominguez-Yujuico has recently been named one of the Women to Watch in 2018 by CampaignAsia, a publication serving the marketing and communications industry in the Asia-Pacific region. The annual list celebrates the high achieving women of Asia’s marketing and media industry.
According to CampaignAsia, “Dominguez-Yujuico believes content that is relevant, compelling and effective can create sustainable solutions for both companies and NGOs alike—and that such content can only be created with a thorough understanding of the client, its challenges and its audiences.”
Cecile whose roots in social impact brought her to advocacy communications welcomes the recognition at a time when Evident has reached growth momentum in the area of marketing and public relations. “Five years ago I decided to build an agency despite the fact that I had no prior agency experience and my background was in NGO work. As an outsider to the advertising and PR industry, I am honored to be part of this list of incredible women.” shares Cecile.
“I am also grateful that Evident is recognized as ‘a company that has an uncommon focus on social impact.’ Helping NGOs become more effective communicators is part of our DNA and will always be a major driver of the work that we do.”
Apart from Women to Watch, Cecile was also recently selected by Uniqlo Manila as one of their Future Heroes or Filipinos who are moving Manila forward.