Dive into our bookshelf: Evident Book Club’s latest reads

This blog post was written by Mary Rayco, our Marketing Manager.

What books have piqued Team Evident’s interest and what’s so good about them?

For most of us, books are the gateway to seeking knowledge, developing communication and writing skills, or simply appreciating a good read. Immersing ourselves in different worlds helps us to imagine vividly and shift perspectives whether it’s fiction or otherwise. 

Our diverse team of creative and analytical thinkers at Evident think so too. In fact, one of the fun ways we broaden our minds is through reading and sharing noteworthy reads with our respective teams. This exercise also helps us as a PR and marketing agency that focuses on creating positive social impact, encouraging meaningful discussions, and helping provide varying perspectives.

So, here’s what we’ve been reading lately:

“Circe” by Madeline Miller
Shared by Associate Director for Corporate and Public Affairs, Chen
and read by our CEO Cecile and Strategic Planner El

Chen Villanueva, our Associate Director for Corporate and Public Affairs, finished “Circe” by Madeline Miller in the second week of October. She shared that it was a captivating read, thanks to Miller’s storytelling that humanized the characters and made them relatable.

“Circe was a complex character,” Chen intimated. “She’s hard to like at first because of her insecurities and the questionable deeds she has committed. She was lonely and harsh, but she’s also kind and strong. Despite her divinity, Circe remains undeniably human. She undergoes remarkable character development in the book, and you’ll come to love her and her journey of self-discovery until the end.”

The book is a great read, especially for those interested in Greek mythology, fantasy, and adventure.

“At its core, Circe delves into the portrayal of women's voices in Greek mythology. Miller has written these female characters to be both strong and beautiful but also complex and flawed.”

“The Poppy War” by R.F. Kuang
Shared by our Strategic Planner, El

While this novel has long been recommended within the team, our Strategic Planner El Santos found the time to finish it last August.

El explored the book in both its personal and professional aspects. “As the agency’s Strategic Planner, I appreciated the references to Sun Tzu’s ‘The Art of War’ and the protagonist’s aptitude for strategy when her temper doesn’t get the best of her. Her struggles really show the importance of strategizing from a big picture point-of-view rather than being reactionary to smaller aspects of a grander scheme.”

“The Poppy War” is novelist R.F. Kuang’s debut novel which has been critically acclaimed since its release in 2018. A quick search online shows multiple reviews on how heavy and dark the story is. In closing, El sheds light on the matter saying, “This fantasy story has very real references to the atrocities of World War II and it really struck home as a Filipino whose grandparents and great-grandparents lived through those times. I salute Kuang’s courage to not censor or gloss over how horrific those were.”

“Jade War” by Fonda Lee
Shared by our COO, Stephanie

“Jade War by Fonda Lee captivated me from start to finish,” our Chief Operating Officer, Stephanie Balois-Guerrero said upon sharing her latest read, “Jade War.”

Jade War is the second installment of “The Green Bone Saga.” The novel also serves as the sequel to “Jade City,” which won the 2018 World Fantasy Award and followed by “Jade Legacy.” Set in a fictional modern world, Jade War deals with politics, strategy, and family. “The character development is intricate, defying any attempts to predict their fates. While some characters instantly won my heart, others stirred more ambivalent feelings. However, a word of caution to the reader: investing emotionally in all of them might leave one shattered and crying. Such is the depth of their portrayals.”

Steph also highlights the contrast between the two books.“This sequel elevates the stakes from its predecessor, Jade City. Jade War is notably more brutal, devastating, and emotionally charged, surpassing all expectations.”

Overall, Steph describes reading Jade War as a truly immersive experience.

Team Evident also recommends:

“Tomorrow, and Tomorrow, and Tomorrow” by Gabrielle Zevin
One doesn’t have to be a gamer to appreciate this book, which was named by Amazon as the #1 book in 2022. Centered around the coming-of-age of two college friends who find success in the video game industry, the narrative explores themes of friendship and its challenges like ambition and love, while delving into innovation, creativity, and persistence. The novel also features social commentary and technology, which makes it an even more interesting read.

“Song of Achilles” by Madeline Miller
The novel, which is another masterpiece by Madeline Miller, takes its readers on an epic journey through Greek mythology. It gives a new outlook at the timeless tale of Achilles and Patroclus through Miller’s narrative that skillfully explores the complexities of the characters, which then brings dynamics of human relationships to light.

“The Creative Act: A Way of Being” by Rick Rubin
In the realm of creativity, few voices resonate as profoundly as Rick Rubin’s. Rubin, a sought-after music executive and producer who has co-founded and led several music labels, discusses his personal creative methods and shares bite-sized insights to inspire individuals to tap into their own creativity. “The Creative Act” explores the very essence of creativity as a way of being. As marketers, we understand the importance of embracing ours in every campaign, and this book provides valuable perspectives on how to further enhance it.

At Evident, we foster a shared passion for learning, understanding, and growth. In the digital age where information flows ceaselessly, we see to it that we still engage with literary works to help us sharpen our focus, enhance our analytical abilities, and empower us to craft brand strategies and integrated marketing and communications that resonate deeply with our clients and their audiences.

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