Copywriter

• Produces written content for social media, newsroom articles, email newsletters, press releases, and others
• Manages clients’ social media pages
• Participates in client pitches under the supervision of the copy lead and creative director
• Creates brand or social media playbooks and strategizes on how best to market clients’ products or services based on gathered insights
• Coordinates with the internal account team to ensure that creative output meets the requirements of the client brief

Specific Tasks: Strategy and Planning

• Ideates on how best to achieve client’s marketing goals through content and social media channels
• Stays up-to-date on trends in content marketing, advertising, and public relations
• Assists the copy lead and creative director in preparing and presenting pitch decks for potential clients
• Contributes to the creation social media playbooks
• Does event coverage for clients whenever necessary
• Attends workshops to gain additional knowledge/skills as a content marketer

Specific Tasks: Production

• Collaborates with designers to produce content calendars for social media and newsletters
• Writes social posts, articles, press releases, email newsletters, and other forms of content on a wide range of topics in behalf of Evident and its clients
• Ensures that all produced content is aligned with the creative brief and client strategy
• Ensures that content produced is factual and free of typographical and grammatical errors
• Consults and clears with the copy lead regarding all written output
• Applies client revisions within reasonable turnaround times
• Manages client’s social media pages, including scheduling of posts, and responding to inquiries and comments
• Organizes files for documentation and turnover to the team and/or client