1. Topical, responsive content
Only produce topical, responsive content when it stays true to your brand’s overall vision-mission.
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2. Only publish verified content
Take a stand against the spread of fake or misleading news by ensuring that you only publish verified content.
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3. Avoid click-bait
Avoid the use of click-bait titles and headlines that sensationalize content or aggravate the “headline only”-reading public.
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4. Boost ads strategically
Boost ads more strategically, with the aim of reaching those who could actually benefit from your product.
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5. Keep user experience top of mind
Keep user experience top of mind when considering design, to ensure that you’re communicating your message effectively.
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6. Develop a rapport
You need to develop a rapport based on empathy with your consumers, to understand what they might need from you, then applying these learnings.
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7. Useful, evergreen content
And lastly: create useful, evergreen content that you and your brand would be proud to stand by despite the turning trends.
