November 22, 2020
By: Shai Prado
When the COVID-19 pandemic hit, everything moved to online as access to offline channels became limited. More businesses shifted to digital platforms to continue servicing their customers and clients.
With this paradigm change, it is essential to establish and sustain a strong online presence to keep up with the stiffer online competition among businesses.
As marketers managing a business website, you need SEO to build a strong online presence and gain an edge over your competitors in attracting new customers without relying on paid promotions.
In this article, you will learn what SEO is and gain a better understanding of how it benefits your business.
SEO, which stands for Search Engine Optimization, is a process of optimizing a website to rank higher in search engine results page (SERP). This process helps businesses become visible to customers and potential customers using relevant keywords and phrases in search engines.
SEO can be divided into two categories: on-page SEO and off-page SEO.
On-page SEO involves optimizing different aspects of your website that affect your search engine ranking. This refers to the optimization of the following common elements :
Off-page SEO focuses on aspects that are out of your control such as getting links from other websites. These links are called backlinks, and they serve as a good indication of the quality of the content they link to. A backlink from a website that ranks high in search results is considered a high-value backlink. The more high-value backlinks your site has, the better it will rank in search results. Websites with fewer backlinks or backlinks from websites that rank low on search results will likely rank lower.
When your potential customers want to get more information, they usually rely on Google Search as a quick resource. Thus SEO is absolutely essential if you want to leverage this behavior to improve your business’ online presence. Some specific benefits of SEO include:
With SEO, you can gain a lot of qualified traffic and improve your brand’s online presence without having to spend a lot on paid advertising. However, it takes a lot of knowledge and proper implementation of SEO techniques as well as a bit of time before your website can achieve high search rankings. SEO is not a one-time, big-time endeavor. Once you have successfully optimized your website, it’s important to monitor the performance of your website (e.g.: track the changes in rank, traffic, or activity) and update your SEO strategy accordingly to ensure its targeted keywords are still relevant so that your website will consistently top search rankings.
For more information on search engine optimization, reach out to our team at firstname.lastname@example.org