Junior Digital Marketing Specialist

Main Tasks

Report to the Director of Data and Insights
Design and implement Digital Marketing Strategies and Approaches
Design data collection frameworks, execute these, and provide data-driven actionable insights that impact strategic business decisions. S/he must have practical experience working with data sets in e-commerce, digital marketing, and/or computing domains.
Place digital/online ads. He must have basic knowledge and experience in putting together online ad strategies, implementing (actual ad placement) these on Facebook, Google, and other ad platforms (Twitter, Youtube, LinkedIn), monitoring and optimizing ad performance, and creating performance reports.

A basic understanding of Digital Marketing concepts and experience or familiarity with social listening platforms, data mining platforms, and ad placement platforms
Knowledge in the key areas of marketing: Search Engine Optimization, Pay Per Click, Search Engine Marketing, Content Marketing
Understanding of project core metrics and KPIs
Experience in experimentation, optimization, and A/B testing against hypotheses to drive improvements within the business
Experience in using data mining or social listening platforms like Digimind and Netbase
Experience in building reports and with data visualization tools like Tableau, Google Data Studio, etc
Ability to create or develop ad strategies
Building and maintaining customer profiles and segmentation
Analysis of real-time ad performance and optimization based on project objectives
Creation of performance reports
At least one (1) year experience in placing ads in online ad platform like Facebook, Google, Linkedin, etc.
Up-to-date in marketing trends and news e.g. Google updates and changes in algorithms

Display an innovative attitude when accomplishing tasks and approaching goals
Develop a close working relationship with the other team members
Maintain flexibility and adaptability in the workplace
Maintain a sense of honesty, integrity, and confidentiality in the conduct of responsibilities
Proactively find ways to improve the efficiency of the team
Commit to continuous learning and development
Stay abreast of trends in research and data analytics, data engineering, communications, social media and related fields.

Get to know the Evident team