August 6, 2020
By: Irene Sumalde
The COVID-19 pandemic has changed the business landscape at an unprecedented pace, and none of us can afford to ignore it. With the implementation of the lockdown, many businesses and organizations have cut their work force and level of operations by 51%. At the same time, 49% have offered a new product/service.
New small businesses are popping up all over social media. If you’ve started your own small business and want to try growing your business by using Facebook ads, keep reading! We made this simple guide to help you get started.
Let’s begin by identifying the components of a successful Facebook Ad campaign:
Having a good mix of these components and continuously optimizing your content based on insights and results will help your campaign perform well.
Before identifying your ad objectives, it’s essential to have clear business goals and a well-defined target market. For example, as an e-commerce company, your main goal is to sell your products and eventually establish brand love. Facebook Ads run on the platform’s entire network, which includes Facebook, Messenger, Audience Network, and Instagram.
Once you’ve identified your business goals, you can create and publish ads based on 3 Business Objectives, each with their own specific Ad Objectives.
Awareness is about generating interest in your product or service. Specific Ad Objectives under this include:
Consideration is about getting people to consider your product or service in their purchase decisions. Specific Ad Objectives under this include:
Conversion is about getting interested people to purchase or use your product or service, so it’s perfect for e-commerce sites. Specific ad objectives under Conversion include:
Overall, there really are no concrete rules or steps to placing ads that are 100% successful. That’s why it’s important to always optimize your ads, pay attention to your audience’s interests and needs, and keep adapting to the digital environment
If you want to develop a successful Facebook ad campaign for your business, don’t hesitate to contact us or sign up for our mailing list. Evident has handled various clients' social media and e-commerce platforms, including the Sunnies Studios' website and Dima. We’ve got the experience and expertise you need to build your online presence through social media. Don’t hesitate to get in touch and talk business!
For more information regarding best practices with ads management, reach out to our team at firstname.lastname@example.org